Organic Urgency

Organic Urgency is intrinsic urgency to take action generated by the prospect.

  • Driven to realize the benefits
  • Driven by ‘stay in business’ compliance – government etc.
  • Driven by ‘keep my job’ compliance – corporate dictum
  • Driven by a funded plan
  • Driven by competitive pressures
  • Driven by A needs to be done before B,C,&D

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